1.8.17

Huda Beauty NEW Faux Filter Foundation, Complexion Perfection & Blending Brush.

Above: Complexion Perfection, Faux Filter, & Blending Brush.
Listen up beauty lovers! Yesterday morning news broke about a NEW foundation from Huda Beauty that could put an end to all Instagram filters! 

Following the successful launch of her Beauty Line, Huda has continued to build quite an empire for herself. Not only is she dubbed as the Kim Kardashian West of the beauty influencer world, she has also been listed on the top 25 most influential people on the internet by 
time.com. NOW, Huda Beauty strikes again and this time, it’s got all of our attention..

After teasing us on social media for months, Huda finally gave her 18 million Instagram followers exactly what they wanted – details of the project she’s been working on for the past two years – the launch of her brand new super-full coverage foundation, Faux Filter!

So, what do we know so far? 

Well, not a great deal, BUT there will be three brand-new complexion products, all rumoured to be launching WORLDWIDE from October. 

Complexion Perfection Primer

To create a healthy canvas and pre-makeup base. Huda has hinted that it can be used in many other ways too which will be revealed very soon!

Price: $35

The Faux Filter Foundation
  • 30 Whopping Shades - from very fair to rich, deep skin tones, beiges, olives and golden shades.
  • Skin perfecting pigments that have been designed to blur blemishes, hide imperfections, and conceal hyper-pigmentation.
  • Full coverage but still looks like skin. 
Price: $40

A Face Blending Brush

Once Huda and team got started they couldn't stop at a foundation, the more they got into the process the more they wanted to do! The face blending brush was designed to work with Faux Filter to give you beautiful streak-free results!

Price: $40

Huda Beauty say:

If there’s something I think I can add to the beauty world, then I have to do it! And with the current foundation offering, I felt something was missing. It wasn’t because there aren’t beautiful foundations on the market already, but there wasn’t one collection that ticked all the boxes for me, so we had to make one that did. 

We’ve spent nearly two years perfecting our foundation range, and the number one thing we wanted to achieve was a shade offering that would be inclusive for EVERYONE! This was the most important factor for me; having always struggled to find a shade that fit me and didn’t mask my skin, I wanted to eliminate this worry and create something that would make everyone feel gorgeous.
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