23.5.17

NEW FOR 2017: Estée Lauder Double Wear Nude Water Fresh Long Wear Foundation.

Shut the front door, Estée Lauder are launching a NEW Double Wear Foundation! I'm shook.

Hands down, Double Wear is my Holy Grail - I'm yet to find anything that can match its flawless finish and incredible staying power (this shit doesn't move all day long!).

With 45 shades within the range and its unrivalled formula, it's no wonder it's been voted the UK's No1 best-selling foundation, time and time again!

I did freak a little when I heard my all time favourite foundation was having an upgrade, all sorts ran through my head: What if I don't like it?, Do I need to run to the store and stock up ASAP before it's too late? Luckily, that won't be necessary as I have now had confirmation that the original formula is going nowhere. Phew! 

What do we know so far?
  • SPF 30
  • 24 Hour Wear (The original has a 15 hour wear time)
  • Oil-free
  • 'Gel' Formula
  • No cake/cling due to a 'flexible polymer' that 'moves with the skin'.
  • Lighter coverage than the original (can be built up to a fuller finish)
  • Contains Hyaluronic acid to hydrate the complexion throughout the day
  • 33 Shades
Estée Lauder say:

“Weightless yet powerful ultra-fluid makeup that feels like you have nothing on for the ultimate “no-makeup” makeup look. The 24-hour long wear formula delivers a healthy-looking, even-toned, flawless complexion, while SPF 30 and anti-oxidants give skin a defence against environmental damage.”

Double Wear Nude will launch at Estée Lauder counters nationwide and on EsteeLauder.co.uk from July 2017. I can't wait a moment longer! 
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17.5.17

IS IT OK for guy's to wear makeup?

IS IT OK for guys to wear makeup?
It's an absolute honour to announce that I am one of the new male ambassadors for LYNX Men alongside 30 other amazing guys (such as Anthony Joshua, Will Poulter and many other incredible influencers) shaping our times and all challenging male stereotypes.

The #isitokforguys campaign launched today and is aimed to encourage men to rid themselves of cultural pressures and labels telling them what it means to 'be a man'.

The ad is a Google search-driven campaign that reveals how guys are asking the questions they can't face asking out loud, such as "'Is it ok for guys to wear pink?", "Is it ok for guys to experiment with other guys?" and so on...



Lynx said: "There are barriers that hold them back. We looked at what they're concerned about and searching for online, by partnering with Google. We wanted to put those out there and tell men they can do whatever they think is right and express themselves the way they want. "

I was asked to address a topic very close to my heart - Is it ok for guys to wear makeup? It's a privilege to be part of such a forward thinking campaign and to work with a company that share my views on gender boxes. 


Click PLAY on the video below to see my answer and campaign video.

Find out more at:

LYNX MEN alternatively search 'Is it ok for guys lynx' on YouTube and you'll find all answers and campaign videos.

If you need help or feel like you can’t be yourself, go to:

DITCH THE LABEL

Well done Lynx - you guy's rock!
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