These Male Beauty Vloggers Have Some Powerful Words On Why Makeup Is For Everyone

 Huffington Post: Building Modern Men

Male beauty bloggers and vloggers in the UK are a rising force to be reckoned with - collaborating with some of the biggest brands, fronting foundation campaigns and racking up millions of fans.

As the New York Times put it, ‘beauty boys’ the world over are giving the cosmetics industry a much-needed makeover, smashing down the illusion that makeup is simply a fix for women’s flaws.

As part of our Building Modern Men project, The Huffington Post UK spoke to three of Britain’s top men’s beauty vloggers who revealed in their own words what makeup means to them, and why it really is for everyone.

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