These Male Beauty Vloggers Have Some Powerful Words On Why Makeup Is For Everyone

 Huffington Post: Building Modern Men

Male beauty bloggers and vloggers in the UK are a rising force to be reckoned with - collaborating with some of the biggest brands, fronting foundation campaigns and racking up millions of fans.

As the New York Times put it, ‘beauty boys’ the world over are giving the cosmetics industry a much-needed makeover, smashing down the illusion that makeup is simply a fix for women’s flaws.

As part of our Building Modern Men project, The Huffington Post UK spoke to three of Britain’s top men’s beauty vloggers who revealed in their own words what makeup means to them, and why it really is for everyone.

Click here to read full article.

#MakeupIsGenderless: Confronting the Stigma Behind Male Beauty

Entity Mag Feature

But times are changing and with them are the preconceived notions of who is allowed to wear what. Enter YouTuber The Beauty Boy, who began a now-viral campaign through the hashtag #MakeupIsGenderless. Alongside a before-and-after makeup selfie on Instagram, the social media star wrote, “Our sex should be completely irrelevant. I honestly believe make-up can change certain individuals’ lives. It enables you to put your best face forward, and this means that people suffering from acne, scarring, rosacea, pigmentation, birthmarks, vitiligo and many other conditions can use make-up just to feel ‘normal.’”

In a world where confidence about one’s appearance contributes greatly to one’s quality of life, removing the gender of makeup has the potential to greatly increase men’s satisfaction with their body image.

Click here to read full article.

Christmas 2016 Beauty Launches Sneak Peak and Gift Guide

TIS THE SEASON TO BE JOLLY

Products Featured:

Too Faced Grand Hotel Cafe Collection

Charlotte Tilbury Dreamy Look In A Clutch

Magical Mini Brush Set

Matte Revolution Mini Lipstick Charms

Benefit B.Right On Girl

Benefit Dolly Darling

Clarins The Essentials Palette 2016 Edition

Jo Malone Ginger Biscuit Cologne

Makeup Forever MUFE Artistic Essentials

Makeup Forever MUFE Eye Must-Haves

The Body Shop The Iconic Collection

The Body Shop Spiced Apple Collection

Burts Bee's Ginger Spice and more festive goodness..