The Body Shop Drops Of Light Pure Healthy Brightening Serum*

Incoming from The Body Shop on April 5th is the NEW, Pure Healthy Brightening Serum.

This little beauty is the latest offering from the incredibly popular 'Drops Of' collection.

It's purpose? To brighten skin and to reduce dark spots/pigmentation.

I absolutely adore the packaging, it's so simple yet so effective. The contrast between the rose gold and white bottle works so well, it effortlessly screams: 'I'm still a skincare product, but I'm a super-glam one!'.

With it's dropper-to-dispence serum system, you'll never miss a splash.
The HERO ingredient in this pigmentation-busting formula is Red Algae, which is known for its brightening benefits. 

Word of warning, if you are particularly blemish-prone Red Algae has the potential to cause breakouts. 

Charlotte Tilbury's NEW Magic Night Cream also contains the same ingredient, and during the product's launch there was a whole load of controversy that surrounded the fact that Charlotte had decided to use this particular ingredient.

For those who aren't acne-prone, it is an amazing formula on the skin that has a huge amount of skincare benefits.

Often we are too quick to judge, it's important not to completely write off the Red Algae plant.

Brands need to cater for all different skin types, not every product can be created with problematic skin in mind. I have acne prone skin and I completely disagree with some of the comments I saw on social media.

Neither of these products have been targeted / marketed towards blemish prone individuals, if you do suffer with acne look out for products clearly marked as 'non-comedogenic' instead (Non-comedogenic means the ingredients will not clog your pores).

Vitro studies were conducted and Red Algae extract is proven to:
  • Limit the process of melanin production
  • Prevent dark spots from appearing on the surface of the skin
  • Limit pigmentation brought on by UV exposure
It's rare I find serums that I like, too often my face is left feeling oily and gross after application however this body shop formula is a refreshing change.

Within 10 seconds of working the serum into the skin, it is absorbed beautifully and the skin is dry to touch - No shine or oily sheen in sight.

If your fragrance sensitive, avoid this like the plague as it has a strong feminine scent - I can't see this being one for the boy's!

On another note, a question I'm often asked is 'Where does serum fit into my skincare routine?' Serum should be the very first step, used before moisturiser, spf, makeup etc.

The Pure Healthy Brightening Serum will retail at £25.00 for 30ml.

If you want to get the full brightening effect, The Body Shop are also adding the following 4-steps to the 'Drops Of Light' collection:

Clarifying Foam Wash £12.00 for 125ml
Pure Translucency Essence Lotion £14.00 for 160ml
Pure Healthy Brightening Cream £20.00 for 50ml

Well go on then, GLOW.


Are Men In Beauty Ads The Next Step For The Makeup Industry

In 12 months my channel has received way over half a million hits, and 72% of those views come from male's!

The money and the market are clearly both there for the taking, it's just a case of waiting to see which brand will take the plunge first.

It's 2016, Men and Women do not have to be bound by ancient stereo-types any longer!

As somebody who has been involved in numerous research projects exploring the future of male beauty, I know what these Men want to see on the shelves and across beauty advertisements.

Click Here to read more over at MIC.Style.


Fortune Favours The Brave By British Beauty Blogger *

I'm a huge fan of products created by experts within the world of beauty and skincare, so you can imagine my excitement when I heard that British Beauty Blogger, Jane Cunningham had teamed up with Makeup Revolution to create a 30 pan eyeshadow palette!

Jane Cunningham is an industry leader and a well known name amongst many cosmetic houses, with her VIP access to the latest makeup launches I'll often spend my Sunday having a mooch on Jane's blog to find out what's hot and what's not!

I love Jane's no BS approach to product reviews, British Beauty Blogger fills you in on the good, the bad and the downright ugly - a woman after my own heart! I really respect Jane's honesty, there are far too many fame hungry, money grabbing bloggers out there who will lie and endorse crap products in return for a sum of money.

I have to be honest (excuse my ignorance) I hadn't heard of Jane's partners in crime, makeup revolution - however, since discovering the brand I have been seriously impressed and would love to feature more of their products within my work.

I spent some time researching MUR, they are a new brand and have just celebrated their 2nd birthday. With 329k Instagram followers and a celebrity fan base, these superdrug stockists are up there with the big boys!

Anyway, let's talk Fortune Favours The Brave:

Usually I would never start by talking about product costs, however today I feel it's necessary. 

One look at this product and the first word that pops into my head is 'Expensive', yet it couldn't be further from the truth.

FFTB is ONLY £10.00, yes - you heard right, TEN ENGLISH POUNDS!

How is this even possible?

Visually, I'm really impressed. The palette looks and feels incredibly substantial. 

Fortune Favours The Brave comes in a gorgeous gold compact with a large mirror and handy little brush. The brush is super-soft, and although not the best eyeshadow brush in the world it's still a nice little extra that does the job.

A perfect mix of matte, shimmer and sheen, this palette is beyond versatile.

From the most neutral of colours for 'The Natural Girl Look' to the most daring of shades enabling you to create incredible, super advanced looks. Head over to British Beauty Blogger if you would like to see high quality swatches.

I love the Urban Decay NAKED palettes and I feel like this is the perfect mix of 1, 2 and 3!

Novice or pro, you'll absolutely love it!

I also really like the formula and level of pigment, these shadows are build-able meaning you can go subtle or dramatic depending on your preference.

Available direct from MAKEUP REVOLUTION now, and coming to a Superdrug shelf near you very soon.

Fortune Favours The Brave is a game-changer, I would go so far as to say my favourite eyeshadow palette of 2016! 

Go Jane & MUR - You ROCK!

Incoming from Charlotte Tilbury this summer!

It's only March, and ALREADY - Charlotte Tilbury is killing 2016 #TilburyTakeover!

The next couple of months look set to be incredibly exciting for Team Tilbury, they have some seriously amazing products launching over the coming months and they look truly, EPIC!

Today, I'm going to give you a sneak peak at the Tilbury goodies coming your way...

Instant Look In A Palette
Launching April is the brand new '5 MINUTE FACE ON THE GO', Charlotte say's: "THE NEW! Natural, Glowing look that suits every Woman" - sorry lads!

This palette is full of glow, and shimmery particles so if you are wanting 'No makeup, makeup' - this isn't going to be for you!

I absolutely love the concept of this all-in-one face compact, perfect for on the go and those summer holidays that we are all currently dreaming about!

This palette of glory is launching on April 11th and will cost £49.00.

Legendary Lashes

Launching May is Charlotte's 2nd mascara, Legendary Lashes!

I was initially surprised to see Charlotte launching a new mascara, as she had always said her original Full Fat Lashes was 'The One' - the only mascara you need.. however, after further research it seems like 'Legendary Lashes' has been created for Women wanting to create a more dramatic eye, its also enriched with lash enhancing ingredients making it a lash treatment as-well as a mascara.

Charlotte say's: "Whenever I do red carpet work I will choose to dial up either the eyes or lips, but one thing that is always FULL VOLUME are the lashes. The longer, thicker and more lush the lashes, the more flattering the look. Legendary Lashes was born on the red carpet!"

So if you are looking for that FULL ON False-Lash 'effect' mascara, this could be the one!


This new wand of Hollywood Lashes is available from 6th May and will retail at £25.00.


12 Lipsticks, from 12 famous Women: Miranda Kerr, Nicole Kidman, Salma Hayek, Kate Bosworth, Laura Bailey, Cindy Crawford, Helena Bonham-Carter, Liv Taylor, Emily Ratakjowski, Carina Lau, Poppy Delevingne, and the one every one's being waiting for - Kim Kardashian-West!

Not only are these lipsticks super-sexy, they raise money for charity too!

£1 for every lipstick sold in the above collection will be donated to the charity 'Women for Women' which helps Women survivors of war re-build their lives.

Now your partner can NEVER tell you off for having too many lipsticks, it's for charity!

Incredible collection, for an incredible cause.

Launching June 27th priced at £23.00 each.

Legendary Brows Brow Gel
There's more can you believe it? All of our makeup dreams have come true!

Last but certainly not least, is the brand new 'Legendary Brows, Brow Gel' launching in June!

I'm a huge fan of the brows, so I'm super duper excited about this one!

Mini Wands to create big brows! Groom, enhance, shade and shape.

Like 'Legendary Lashes' it's also enriched with brow-enhancing ingredients!

Available in 3 shades at £18.50 each.

That's all for now folks - I'll be sure to post a full, detailed review when I get my hands on the above.



Budget Friendly Makeup For Men/No Makeup, Makeup for Women!

 Today I show you how to create flawless skin, without having to spend a fortune!

Products Used:

Prep - Embroylisse Lait Creme
Foundation - Revlon Colorstay Combination/Oily Shade:150 BUFF
Bronzer/Contour - NYX Matte Bronzer Shade: Light
Powder: Seventeen Miracle Matte Powder
Concealer: Loreal True Match Crayon Concealer Shade: 20 VANILLA
Brows/Facial Hair: Rimmel Brow Pencil Shade: 004 Black/Brown
Highlight: NYX Highlight & Contour Pro Palette



Laura Mercier Candleglow Soft Luminous Foundation Review

New for 2016!

Laura say's: The twinkling of candles, the romance of nightfall. This "lit-from-within" foundation creates a soft, candlelit glow at any time of day with unique light-reflecting pigments that mimic the effect of candlelight...

Do I agree? Am I full of light or an awful fright? Click below to find out..



Hey Beauties,

I hope you're all really well?

I thought it was time to get down with the cool kids, so I have joined snapchat - I don't have a bloody clue what I'm doing mind - I'm sure I'll get the hang of it soon!

Add me on (@makeupbyjakej) for lots of beauty-based-inspiration, review updates and to see what I get up too on the daily!

See you on the other side snappers!

Big Hugs,

Jake-Jamie xx
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